International footballer and businessman Cristiano Ronaldo has unveiled his spring/summer 2017 CR7 underwear collection, and features in the brand's latest campaign.

Ronaldo commented 'People mostly see the more serious, focused side to my personality so I wanted this campaign to show my more relaxed side.... This collection is all about the detail, so I wanted that to really come through in the campaign, which is why we stripped it back and made it super simple with a pop of colour from the tropical leaves'.